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Evolving Storefront:

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Flashbax Vintage Boutique
1209 Market St., Ste D
910-547-5567
www.flasbax.etsy.com

LADY IN RED: Vintage 1960s Mod Daisy Shift available at Flashbax Vintage Boutique, now located off Market Street. Courtesy photo

Owner of Flashbax Vintage Boutique, Alyssa Bauman boasts numerous accomplishments since opening her store just seven years ago. Aside from providing shoppers in Wilmington with the largest selection and collection of vintage clothing, the store has proved itself by leaps and bounds in the media.

“We have been featured in ‘Elle’ magazine several times,” Bauman says. “We were asked to (and did) sell at the coveted Manhattan Vintage Show (to which only 85 dealers worldwide are invited), and we have worked with and provided wardrobe for countless movies, television shows and other media produced in Wilmington.”

Now the store is improving its already impressive business by flashing forward in more ways than one. Following the closing of its former North Front Street location, shoppers will now be able to enjoy all Flashbax has to offer with their updated policies, rentals and restructured website.

The move comes from many factors. “[Aside from having] many problems with our building over the past seven years,” Bauman says, “we are doing more and more business online without the overhead that being downtown entails.”

Though many shoppers may miss gazing through the store’s windows, in time, “window”-shopping will be a virtual experience. “We should be up and running within [the week],” Bauman says, noting the new studio’s location at 1209 Market Street, Suite D, in the white brick building next to Hanover High School.  Along with the new digs comes free parking, too, and lots of it.

Likewise, rentals will be a new addition to Flashbax services. According to Bauman, renting out gowns and dress wear for events allows folks to showcase high style on a shoestring budget. She’s taking a cue from highly popularized websites—www.WearTodayGoneTomorrow.com and www.RentTheTunway.com—that have seen success from the business model.

The rental aspect also opens the door to the local theatre and film scene in a new fashion, so to speak. According to Bauman,  theatre groups and film students will have boundless wardrobe options at their fingertips. The rental fees run about a a fourth of the actual price of the item (with a $25 minimum). “We are working right now on fees for bulk or group rentals, as well as other details,” Bauman adds.

Of course, online shopping also opens the window of expanding the customer base infinitely. “Not only can our out-of-town customers buy online, but it gives our local customers a way to see what new inventory we have by checking our online shop from day to day,” Bauman affirms of the official website, www.flashbax.etsy.com. Also, shoppers can see something online and easily make an appointment at the shop to try it on first, should they wish.

Flashbax will have periodic public sales at their physical location, which folks can keep up with by “liking” Flashbax Vintage Boutique’s Facebook page, following them on Twitter or joining their e-mail list. To set up an appointment, call 910-547-5567, e-mail eddyhop@yahoo.com or send a Facebook message.

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