Pew Research Center, a nonpartisan fact tank, informs on issues, attitudes and trends worldwide among generations. In January it reported millennials will overtake baby boomers as the largest living generation. More so, they’re an untouched market making strides in the communities in which they live, work and play. Forbes also confirmed how millennials’ values are tied to consumerism more than other generations.
What does that mean, exactly?
Well, people born from the early ‘80s to early aughts are more likely to participate in events that not only provide fun but give back in some fundmamental way toward positive change in their environments and for citizens.
In 2013 the Rotary Clubs of Wilmington Wheel and Garden Collaborative threw their first fall garden party to kick off Riverfest weekend. Their goal was to raise awareness and establish a foundation. Since, they held a second successful garden party in 2014 and have finished projects in the Greenfield Lake area that include graffiti removal, turf replacement, installation of a new irrigation system, planting 5,000 daffodils, adding electrical power for events and wooden bollards to half of the park perimeter, and more.
In 2014 the grass-roots project evolved into the 501(c) nonprofit Greenfield Lake Collaborative (GLC). Executive director Lori Harris and the GLC board decided a networking event to precede the 2015 garden party (Oct. 3) would be a good place to expand their reach toward the beautification of Greenfield Lake.
“Networking functions are big in Wilmington,” Harris explains. “The joint mixer offered a platform to promote to various target markets beyond local civic clubs and expand the opportunity to sell tickets to the Garden Party, as well as launch merchandising product components of our resource development strategies.”
With the help of Port City Young Professionals, the Greenfield Mixer was founded in hopes of providing a fun night out for everyone at Greenfield Lake Amphitheater. More so, Harris wanted to attract younger generations who want to give back while enjoying food, drinks, live music, and meeting other like-minded people.
“Port City Young Professionals’ target market is the local entrepreneur and young professional between 24 and 45,” Harris explains. “This target audience and strong network of locals make a difference and are influential. . . . We are able to unify and jointly reach those who care about our community and its resources. ”
The mixer will feature four bands from 6 p.m. to 9 p.m. on the amphitheater stage—all local and all popular among their fans. An Americana spirit threads the music, as The Midatlantic, Stray Local, Randy McQuay, and Sai Collins and Paleo Sun take the stage.
Also taking place will be Trey Herring’s Carolina Bourbon Bartender Mixoff at 7:30 p.m. Three local bartenders will use Herring’s bourbon to develop a cocktail to be judged by attendees at the Greenfield Mixer. Participating will be Kyle Krabtree (Pembroke’s), Joel Finsel (local mixologist and author of “Cocktails and Conversations from the Astral Plane”), and a bartender/representative for Anthony Caporale (media food and beverage expert, known for his web video series “Art of the Drink TV” and Broadway musical “The Imbible: A Spirited History of Drinking”). Attendees will be given one voting ticket to choose their fave cocktail; votes will be counted at 8:30 p.m. Trey Herring will announce the winner at 8:45 p.m. on the amphitheater stage.
“The winner will become the featured Trey Herring Carolina Bourbon Bartender and serve his or her official Greenfield Cocktail at the Garden Party at Greenfield Lake on Friday, October 2, 1 p.m. to 5 p.m., to kick off Wilmington’s Riverfest weekend,” Harris tells.
As well, Perry’s Emporium has designed an official Greenfield Jewelry Collection, which will be showcased and available for pre-orders at the mixer. Plus, there will be official GLC Freakers for sale for $11 each, along with raffles and prizes. Up for grabs: a pair of tickets to the Garden Party at Greenfield Lake ($110 value), GLC Freakers, a pair of Carolina Panther tickets, gift certificates to local businesses, concert tickets to Rhiannon Giddens at Brooklyn Arts Center and to Carolina Roots Festival in Myrtle Beach, among other items.
“A portion of the net proceeds benefit the Greenfield Lake Collaborative Endowment Fund,” Harris explains. “The fund will support various economic and development projects, such as children’s play spaces, beautification, environmental projects, and in the future, community programs.”
The collaborative recently launched a survey to give everyone, young and old, a voice about the use of Greenfield Lake. GLC is looking for opinions on how to best continue maintaining and improving the lake and surrounding greens.
“Anyone interested in providing constructive feedback and information may visit Greenfield Lake Collaborative’s Facebook page and click the survey to complete and submit,” Harris encourages.
Others who wish to be involved with GLC via volunteer opportunities or to buy tickets to the mixer or garden party can visit www.greenfieldlake.org.