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Passionate Design, Rising Fame:

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Edge of Urge Does Dinner
6/16, 7 p.m. • $20
Crow Hill
9 S. Front St.


BIRDS OF A FEATHER: This earring is just one of Jessie Williams’ Cluster Flock Singleton creations. Photo by Bethany Turner.

Caroline Castles of Castles Couture, one of 30 local designers currently featured at Edge of Urge, reflects on the moment when it all happened for her. “When they originally asked me if I wanted to sell [my work at Edge of Urge], I was absolutely thrilled!” she says. “It’s nice when you put so much into something you’re passionate about, and someone you respect and look up to takes notice. Having the clothing there has definitely exposed it to so many more people than I could have reached on my own or through advertising myself. It’s been an amazing experience.”


Even Lauren Lassiter, employee at Edge of Urge, believes showcasing local designers benefits both the boutique as well as featured designers. “[We have] the perfect mix of local designers,” Lassiter asserts. “What’s so great about it is that they are local, and are introducing clothing that isn’t seen anywhere else in the area. They combine fresh ideas with affordability, and that’s something you don’t always find.”

In fact, showcasing the talent of local and up-and-coming designers is the heart and soul of the boutique. “Jessie founded Edge of Urge nine years ago with the creative vision to open a shop where she could not only sell her own handmade designs, but become a launching pad for other local emerging artists and designers to get their work out into the world,” employee Jessica Young recalls.

“Over the years the store has grown in size and reach, and Jessie has been able to bring in work from not just local designers but from independent designers nation and worldwide,” Young continues. “[This] provides a mix of local, independent and more widely known designers that support the same ideals.”

After all, the boutique started out as a business showcasing Williams’ very own designs and accessories. It just so happened that over the years the establishment became based off of two businesses that complemented each other flawlessly. Williams’ creation became Edge of Urge the boutique, while Edge of Urge became synonymous with fresh designs.

Recently, Williams’ hard work has paid off on a larger scale. Her “Cluster Flock Singleton” earrings made their way onto the New York Post’s “Haute List” featuring feathers as this summer’s hottest accessory. Williams’ earrings were featured among all things feathered—from bracelets and hair extensions to feathered eyelashes.
The unique, vibrant Cluster Flock earrings can also be seen on the cover of the June/July issue of Seventeen. Edge of Urge is reaching millions with their unique creations, and on top of that, the magazine actually initiated the exposure. “[Seventeen] contacted us to design something for their cover. It was part of a feature on actress Lucy Hale,” Young notes.

In honor of the recent success, the boutique is hosting an event appropriately named “Edge of Urge Does Dinner.” The celebration will be held at Crow Hill on June 16 at 7 p.m. The restaurant will prepare a $20 prix fixe, three-course meal as well as offer many great drink specials. However, Edge of Urge explains that the event is not just to celebrate their recent national publicity but also to provide a fun evening for the community.

“There are so many great people downtown, so [the event] is something we’ve been wanting to do for a while with our neighbors, so to speak. Now just seems like a good time to celebrate,” Young says.

Edge of Urge is extending the generosity even further with a call for designers, open through July 31. The shop wants anything from jewelry, men’s and women’s clothing and handbags, to homegoods and even children’s clothing. However, Williams stresses three general criteria for all designers. “A creative and original design, quality craftsmanship, and to love what you make (it helps!).”

There are even more perks to being showcased aside from exposure and sales. “It is also a way to connect with other artists and designers,” Williams says. “Feedback is valuable in growing and developing as a designer. We are also featuring more and more local designers on our website, so they can reach a wider audience through the online shop and blog. Events are a fun part of this community as well—from fashion shows to trunk shows at the shop.”

The boutique will be hosting their next trunk show June 26 25, featuring a collaboration between Caroline Castles and Russ Roe. The show will prove to be a great way to boost exposure, sales and networking for both local designers—truly a gift for all artists.

Jessie Williams offers a bit of advice for all up-and-coming designers. “The best thing you can do is put your heart and hard work into your designs. You can start small with an original idea, and if you love what you are doing, people will see your passion as a designer shine through.”

Those interested may e-mail Young at with images of their work and information about the designs. If the duds are a good fit, the artist can expect an appointment with the Edge of Urge crew.

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  1. Michael

    June 15, 2011 at 4:22 pm

    Correction: The Castle Couture trunk show for Caroline Castle will be held of June 25th, not the 26th. See you there!

  2. Michael

    June 15, 2011 at 4:22 pm

    Correction: The Castle Couture trunk show for Caroline Castle will be held of June 25th, not the 26th. See you there!

  3. admin

    June 15, 2011 at 6:46 pm

    Thanks Michael. Fixed in the piece!

  4. admin

    June 15, 2011 at 6:46 pm

    Thanks Michael. Fixed in the piece!

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