Springing Forward: Style Girl hosts fashionable event at CAM

Mar 11 • EXTRA! EXTRA!, FeatureNo Comments on Springing Forward: Style Girl hosts fashionable event at CAM

Each season, Style Girl Jess James holds her bi-annual fashion preview, and brings together a host of boutiques and designers to one area to showcase their best wares for the current season. With presenting sponsor Dr. Rosalyn George of Wilmington Dermatology Center, Spring 2014 will prove no different, as Style Girl will be taking over the Cameron Art Museum on Wednesday, March 12th, to highlight the runway looks for women ages 20 to 70. Plus, she’ll have men’s fashion covered in her sixth annual event.

“This event empowers women in our community by bringing together retailers, boutiques, fashion designers, and men and women who are passionate about cultivating a fashion community here and shopping local,” James notes.

2013_03_Jess_Spring Preview_1200px_MG_0986James stays atop the most buzzed-about trends. Oftentimes, she’ll showcase how they can vary from one age to another. In the past she’s taken mother-daughter teams and used a similar piece styled completely different as to show the versatility. “Our mom-daughter duo on the 12th will be Sarah Ard and her daughter Aubree,” she says.

Having held the event at Blue Hand Home for the past few years, James thought transforming the CAM into a runway would be appropriate. In fact, she’ll be showcasing a NYC-based brand this go ’round called “CCH Collection.” Owned by sisters Alston Armfield and Carter Johnston, they feature contemporary women’s clothing.

James met with the group of CAM Contemporaries last year, as well as the museum’s marketing department, about the museum hosting her preview, which sees upward of 250 men and women in attendance. She was interested in bringing more diversity to her own event, all the while driving traffic—a younger clientele—to CAM.

“It just felt like a natural fit,” James says. “I adore Anne Brennan and we both agree wholeheartedly that fashion is indeed an art form, so the event is almost like a third exhibit for the night. We are very excited that both current exhibits will be open to the Spring Fashion Preview guests to explore Wednesday night!”

Folks who attend the fashion preview will get a peak into James Grashow’s “Corrugated World,” featuring larger-than-lifesize sculptures made out of cardboard. Also Harry Taylor’s “Requiem in Glass” Greenhouse will show over 300 of Taylor’s glass plate images, featuring Matthew Brady’s Civil War photography and the history of the Cape Fear region.

“I have spent the past several weeks with videographer Jonathan Ward of JCWard Photography, putting together trend videos for participating stores and designers and releasing the videos via social media,” James notes. “My thought is that by the time guests arrive that evening, they will know exactly what to shop for at the event, which is a good thing since the majority of the stores/designers offer significant discounts for one-night-only!”

Participating boutiques and designers include Island Passage, Lula Balou, Torri/Bell, Castles and Couture, Mitzy Jonkheer, Beanie + Cecil, Style Girl Vintage, Clothes Mentor, Merewif, Aqua Fedora, Just Like Honey, Lilies & Lace, The Wonder Shop, Eye Care Center and Haute Buddhi. The preview’s beauty team, who dress the models, include Emily Rodriguez and Monica Kelly of Steven Ward Hair, and makeup artist Tess Wheatley.

“In fact, Tess Wheatley at Blush Haus of Beaute gave me the heads-up that this season’s stand-out looks are an orange lip and glitter eye,” James tells. James is excited about the season’s layered hems and wrapped bodices, too.
 

 
Folks who attend the event won’t only see the latest trends come to life, they’ll also be helping a worthy cause. The Spring Fashion Preview is partnering with Make a Wish Foundation’s springtime fund-raiser “Wine, Women, and Shoes, which will take place in April.

“[We have] some amazing raffle prizes for our local Make a Wish children, including a gift basket from Wilmington Dermatology Center, a package from SALT Studio, tickets to Wine, Women, and Shoes, and Barton Perreira ‘Emmanuelle’ sunglasses valued at $430 from Eye Care Center,” James notes.

 
DETAILS:
2014 Spring Fashion Preview
March 12th, 7 p.m.
Cameron Art Museum • 3201 S 17th Street
Tickets: $25 (first 25 ticket-buyers online will be entered to win prizes)
http://stylegirljessjames.com

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