Take the Lake Music Festival
Featuring Holy Ghost Tent Revival, Kingston Springs, Rayland Baxter, Dirty Bourbon River Show, Mandolin Orange, Charlie the Horse and Onward, Soldiers.
October 30th, 1 p.m. – 10 p.m.
Greenfield Lake Amphitheater
Tickets: $20 adv here or $25 day of
I go over to the Winoca Records studio at 9 a.m. to talk with the label’s president, Kevin Rhodes. He offers me a cup of coffee.
“Cream?” he asks. “Sugar?”
I say yes to both, and he stirs them in. He hands me the cup. I sip.
“That’s good,” I say.
“That’s the Winoca blend,” Rhodes responds. “We’ll be selling it at the festival.”
The Winoca blend. I should have known Rhodes would be serving me his label’s own blend of coffee. It’s so obvious:
A) The man, with the addition of producer and recording engineer Lincoln Morris, is Winoca Records. Why would he serve any other coffee than the Winoca blend?
B) It is in his pragmatic nature. Always thinking, he is a promotion apparatus. He is driven by his ambitions. He follows through, too—he takes an idea and breathes excitement into it until it comes to life.
This is how he determined to conquer Greenfield Lake.
This Saturday, October 30th, beginning at 1 p.m., Winoca Records presents the Take the Lake Music Festival at Greenfield Lake Amphitheater. The festival will showcase community organizations and their creative endeavors, and will feature performances by Holy Ghost Tent Revival, Kingston Springs, Rayland Baxter, Dirty Bourbon River Show, Mandolin Orange and Wilmington acts Charlie the Horse and Onward, Soldiers.
Passionate about what he does, any conversation with Rhodes takes on a timbre of intensity. We talk about the festival:
encore: How did the idea come about?
Kevin Rhodes: That’s something I’ve been thinking about for a while. I’ve been active in the community in different ways for years, on and off. I’ve been a part of the Big Buddy Program, Stop Titan, beach cleanups, Surfers Healing … so I see these things and gravitate to [them] more and more, because I see how it really affects [our] community when involved. I just want to encourage and show people that it’s important to support our community. Of course, I love music. I love to see music. I’m all jazzed; there’s some shit happening. And I’ve always wanted to do something at Greenfield Lake.
I’ve toyed with the idea of being a promoter, and I don’t know if that’s something I want to do full time, but every once in a while at Winoca Records, I wanna get everybody together and do something really important. What do we do? Do we bring in Built to Spill? Do we bring in Spoon? How do we set it off to show that Winoca Records is there, and we’re bringing in shows? Not just a band, let’s put our bands in front of people. Let’s showcase what we’re doing. Let’s do something that includes great music, and let’s set the precedent for how a good show should go.
The gist of this day is, yes, it is a music festival, but first and foremost, this day is about bringing the community together.
e: And some of the proceeds go to Creative Wilmington? What is that?
KR: We’re launching a new Web site: cwilmington.com. That’s kinda like the umbrella with which we corral the chaos of everything creative. What is Wilmington going to be?
I don’t want to control it; I want to help it be known to the outside world. I think Wilmington should be on the map as a Mecca of filmmakers and creative minds. So Wilmington’s got all this stuff, what is it lacking? An identity and good publicity. Asheville gets good publicity. You know, Asheville’s the ‘Paris of the South.’ What are we, the armpit?
e: I heard you’re trying to keep everything really organic and green.
KR: We’re trying to incorporate environmental and social consciousness into this day. Socially, [we’ve been working with MixGrotto to] have as many as 25 nonprofis on site, so between music sets and throughout the day, people can wonder around and find out about some of the great things that are going on.
Environmentally, we’re using degradable corn-based flatware and cups. We’re bringing in organic food and beer, solely: Mother Earth Brewery is providing the beer and Lovey’s Market is providing the food.
From top to bottom we’re really trying to think it through and do what we can. We’re using solar generators for sound and LED lights to light the stage, which is going to help us pull the least amount of power from the grid of any Greenfield Lake show I know of to date.
e: What needs to happen for this to become an annual festival?
KR: We’re counting on doing it every year. If it’s successful, and we’re able to pay our bills, we’ll definitely look at doing it again. I know we could’ve booked another 20 acts, it wouldn’t have been a problem. But we’re growing it nice and slow over time. I think, like with anything, there’s people standing back, like, “Oh, we’ll see.” And once you’ve done it at least once, and it’s a success, people are a little more open to jump on board.
This is stage one. This is a party. This is a celebration of all that’s creative in our community with the hope and the idea that everyone in Wilmington will come out and embrace it. It’s not necessarily political change that’s going to turn our community around. It’s activism. It’s community activism and community involvement.
1:00 — Charlie the Horse
2:30 — Kingston Springs
3:30 — Rayland Baxter
4:45 — Dirty Bourbon River Show
6:30 — Mandolin Orange
7:30 — Onward, Soldiers
9:00 — Holy Ghost Tent Revival