Seeing as we’re almost upon the most famous Hallmark holiday, it’s only appropriate to celebrate a new app that mails friends, family and loved ones fun postcards embedded with video messages. Wilmington startup company Voxicard officially launched their app on December 21, but on Saturday, February 9, at Palate in the Brooklyn Arts District, they’ll host a party to celebrate, complete with an interactive photo booth to make and send Voxicards to your favorite Valentine.
The idea began brewing when founder Tres Altman was traveling abroad in Amsterdam. “I came across a carousel of vintage postcards and was reminded how much I love them,” says Altman, who’s also the lead singer and guitar player in the local band The Paper Stars. “The simplicity and openness of the format, the old-school vibe and character [postcards] imbued for hundreds of years. I bought and sent a few to friends back home—and it got me thinking, How could I re-introduce/re-invent/re-purpose the postcard in the present tense? How would I approach it from a modern, mobile standpoint?”
Fast forward 18 months later, and he is working closely with co-founder and graphic artist Lauren Harpst, as well as Inspiring Apps out of Boulder, CO, who helped construct Voxicard’s framework. According to Altman, Harpst’s vision really set the tone of the card, which has a clean and simple design.
“The template is a nod to the Polaroid,” Altman tells, “ and to early ‘par avion’ postcards from ‘60s Europe.” However, Altman and Harpst already are thinking ahead and have plans to add filters as Voxicard progresses with unique formats that may include imagery like inspired by ‘40s Paris, ‘60s Tokyo or ‘80s California, with auto-shift colors, fonts, etc.
Folks can download the app now and receive their first Voxicard for free. The first step involves uploading a picture, and filling in the city/state and the date onto the front of the card. Then the next step is to make a video message, which can be accessed on the back of the card by scanning the QR code from your phone. Voxicards run for $2.99 each, which include postage and mailing them, without ever going to a post office to buy a stamp or even walking to a mailbox.
“It’s fun!” Altman promises. “It saves you time and money . . . You get a card in the mail and then realize there’s a secret message waiting for you to open. You get the anticipation and then the reward of revealing the video message and sharing it with others. Plus, you get a cool, tangible keepsake!”
Already, 1,000 users have downloaded the app. Voxicard hopes to expand their base of users as well but offering services to businesses, lifestyle brands and start-ups, who want to utilize fun ways to promote their products and services. They also want to partner with creatives, such as musicians and filmmakers, to help with unique press kits and promotional materials.
“We also want to work with local brick-and-mortar businesses to offer Voxicards on a carousel in the shop to either sell or giveaway to patrons as a fun way to promote their wares,” Altman notes.
The launch party on Saturday takes place from 5:30-8:30 p.m. and will include flower arrangements from Alice’s Table plus wine pairings from Palate to go with sweet treats. Music will follow from Tumbleweed from 8 p.m. – 11 p.m.